UniKL-Kotler Impact collaborate to develop MBAC Programme
Kuala Lumpur (26 November 2019): Universiti Kuala Lumpur (UniKL) today announced a collaboration with Philip Kotler Impact Inc in setting up the UniKL Philip Kotler Centre of Marketing Excellence (UPKCME) at UniKL Business School.
The partnership with UniKL Kotler Centre of Marketing Excellence will provide a platform for Universiti Kuala Lumpur in developing a new Masters Programme called MBAC – Master in Business Administration & Business Creation, and also organise the Kotler Lifetime Awards & Kotler Best Paper Awards targeted to those with great achievements and best study paper.
While Professor Philip Kotler is widely known as the “Marketing Guru”, the ground-breaking partnership with also see Kotler Impact and Universiti Kuala Lumpur co-publishing textbook on Principle of Modern Marketing to replace the original Principle of Marketing textbook which was first published in 1980. UniKL Business School will contribute by producing the Malaysian case studies for the new textbook.
Through this strategic partnership, Universiti Kuala Lumpur and Philip Kotler Centre of Marketing Excellence will jointly organise the World Marketing Summit (WMS) and World Marketing Conference (WMC) on 2-3 March 2020 at the Grand Ballroom, Premiera Hotel Kuala Lumpur and UniKL City Campus respectively.
Philip Kotler Impact was represented at the event by its Chief Marketing Officer Dr Fahim Kibria. Universiti Kuala Lumpur was established in 2002 and is wholly owned by Majlis Amanah Rakyat (MARA), an agency under the Ministry of Rural Development.
MARA chairman Dr Hasnita Dato’ Hashim, who is also one of the four Pro Chancellors of UniKL, observed that this partnership focuses on enhancing student learning, improving graduate employability and meeting the skills needs of employers across the nation.
“As we all know, Professor Philip Kotler is famously known as the “Father of Modern Marketing” and it is not difficult to comprehend why this partnership will greatly benefit students of UniKL Business School,” said Dr Hasnita, adding that to strengthen TVET in Malaysia, MARA has established several other collaborations with key industry players, both locally and abroad.
“For the coming years, we will announce several other collaborations with leading industry players so that the needs of the industry and our graduates are balanced. We want to ensure our graduates are given preference in the employment world and become enterprising in their endeavours.” she commented.
“I am confident that this collaboration between UniKL and Kotler Impact through the establishment of UniKL Philip Kotler Centre of Marketing Excellence will help us to fulfil our mission and I commend this high impact internationalisation effort by UniKL as they strive to be one of the top universities in Asia and the World,” said Dr Hasnita.
“With that note, I would like to congratulate both UniKL and Kotler Impact Inc. on the smart partnership. I hope the partnership will remain strong and fruitful, opening more opportunities for both parties to contribute significantly to the world of marketing.”
This 12-module programme is expected to be offered as early as September 2020 with programme duration of 12 months. It is targeted for working executives who envisioned to enhance their career in respective fields. This programme will be jointly conducted by Professors from UniKL Business School and Kotler Impact group of professors.
The collaboration event was witnessed by YM Tengku Tan Sri Dr Mahaleel Tengku Ariff (Chairman of MARA Education Committee and MARA council member), Tuan Haji Ahmad Bazlan Che Kassim (MARA Council Member); UniKL President and Chief Executive Officer Prof Dato’ Dr Mazliham Mohd Su’ud, YBhg Dato’ Rahim Abu Bakar (member of UniKL Board of Directors), and UniKL Deputy Presidents Datuk Salmah Hayati Ghazali (University Sustainability & Development) and Prof Dr. Shahrulniza Musa (Academic & “Technology).
In a 10-minute pre-recorded video message to audience on the promotion of the World Marketing Summit, the renowned Kotler said the concept of marketing has been changing very rapidly over the years.
“What I wrote in my book in 1968 the new marketing worked very well for a long time but now we are at a different stage. We are in a world of digitalisation and so many new information sources for both listening and learning have emerged,” said Kotler.
“We actually have to forget the old marketing. The most basic thing out there is consumers are a different breed today, so much very informed that information is available to them instantaneously about prices of different competing products,” added Kotler who has authored dozens of books on marketing and mathematics.
If we want to learn more from “The Father of Marketing” Dr Philip Kotler on how to sustain our business the World Marketing Summit and World Marketing Conference is an ideal event that no one should miss. For registration, participants can click on www.wmsmalaysia.unikl.edu.my for details. Participating fees for the WMS on 2 March 2020 Is RM 1,180/Pax and for the WMC on 3 March the fee is RM2,000/ Pax.
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