Bachelor of Business Administration in Marketing (Honours)

Program Learning Outcomes

Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.

Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.

Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.

Overview

The programme aims to to provide an internationally recognised degree in marketing and to produce graduates with functional marketing and business skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behaviour.

Programme Educational Objectives (PEOs)

PEO 1
UniKL graduates who are capable to possess in-depth and comprehensive theoretical and practical knowledge in marketing and business.
PEO 2
UniKL graduates who are capable to possess comprehensive managerial and entrepreneurial skills to perform effectively and responsibly in ibusiness organisations using different approaches.
PEO 3
UniKL graduates who are capable to use a broad range of digital applications and analytical techniques to support business and marketing functions.
PEO 4
UniKL graduates who are capable to demonstrate teamwork, leadership, interpersonal communication, creativity, ethical standard and innovation skills.
PEO 5
UniKL graduates who are capable to commit and seek learning for continuous development.

Programme Learning Outcomes (PLOs)

PLO 1
Assess in-depth theories and concepts in marketing and business.
PLO 2
Apply in-depth and comprehensive marketing and business knowledge to manage complex problems in business organisations using different approaches.
PLO 3
Perform task related to accounting and business functions to solve real world problems.
PLO 4
Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders in business environment.
PLO 5
Demonstrate relevant digital skills for marketing and business organization activities.
PLO 6
Analyse numerical and graphical data to assist decision-making in marketing and business work/study.
PLO 7
Demonstrate leadership skills and responsibility in managing business organisations related to marketing and business context.
PLO 8
Identify self-improvement for academic and career development in marketing and business-related issues.
PLO 9
Demonstrate the need for an importance of independent and lifelong learning focusing on marketing and business environment.

Programme Structure

Semester 1

Writing for Academic Purposes
Principles of Economics
Principles of Management
Business Accounting
Business Communication
Principles of Marketing

Semester 2

Human Resource Management
Marketing Management
Foreign Languages 1
National Requirement (MPU-U4)

Semester 3

Integrated Marketing Communications
Introduction to International Business
Digital Transformation Management
Ethical & Responsible Sustainability
Foreign Languages 2
Business Statistics
Technopreneurship

Semester 4

International Marketing
Consumer Behavior
Management Information System
Digital Marketing
Retail Marketing Management
Isu-isu Kontemporari Muslim / Culture and Lifestyle 2 / Innovation Management (MPU-U2)

Semester 5

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2 (MPU-U1)
Competition, Intellectual Property Law in Business
Elective 1

Semester 6

Pricing Strategy & Tactics
Relationship & Network Marketing
New Product Development & Commercialization
Social Media Marketing & Optimization
Falsafah dan Isu Semasa / Philosophy and Current Issues (MPU-U1)
Elective 2
Elective 3

Semester 7

Marketing Strategy
Service Marketing and Solution Management
Marketing Channel Strategy and Tactics
Marketing Research
Kursus Integriti dan Anti-Rasuah 2 / Isu-Isu Kontemporari Muslim Di Malaysia / Culture And Lifestyle In Malaysia (MPU-U3)
Elective 4

Semester 8

Contemporary Issues in Marketing
Strategic Sales Management
Elective 5

Semester 9

Industrial Training

Elective Courses

Customer Service Management
Strategic Brand Management
Islamic Marketing Management
Event Project Management
Business of Tourism

Career Information

Graduates may find employment as:

Private sector in all Core Industries
Government Agencies
Educational Institutions
Multinational Organizations
Global Business
Industrial R & D in related fields
Self-employed as an entrepreneurs

Graduates will also be able to pursue further studies in any related fields.

Entry Requirements:

i. A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects*; OR

ii. A pass in STAM with at least Grade Jayyid*; OR

iii. Matriculation or Foundation with at least CGPA of 2.00; OR

iv. A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR

v. An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR

vi. A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval***; OR

vii. A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval***;

Note for (vi) & (vii): The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme.

viii. Other equivalent qualifications recognised by the Malaysian Government.

International students are required to achieve a minimum score of Band 3 in MUET OR equivalent to CEFR (Low B2)**.

* Additional requirement: A credit in Mathematics and pass in English at the SPM level or equivalent qualifications. (The English subject requirement does not apply to international students since they are required to meet certain scores of international English examinations and are privileged with certain exemptions.)

Can be waived should any other higher qualifications contain Mathematics and English subjects with an equivalent/higher achievement.
Malaysian students using English as the medium of instruction in their previous study or with at least Band 3 in MUET (CEFR Low B1) or equivalent can be exempted from a pass in English requirement.
Those without a credit in Mathematics and/or a pass in English at the SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent and remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

** Refer to Surat JPT GS 1000-630(41), 9th December 2019 – Syarat Kompetensi Bahasa Inggeris Kepada Pelajar Antarabangsa for equivalent English language assessments and score.

*** For Private Higher Educational Institutions: Refer to Surat JPT/GS 1000-606 Jld. 2(23), 21st April, 2020 – Kemasukan Pelajar Lulusan Diploma Kemahiran Malaysia (DKM), Diploma Lanjutan Kemahiran Malaysia (DLKM) dan Diploma Vokasional Malaysia (DVM) ke Peringkat Sarjana Muda (Tahap 6 MQF) atau yang setara dengannya di Institusi Pendidikan Tinggi Swasta.

International Student

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Fee:

Local Student

• RM 6,500.00 (Per Semester)
• RM 39,000.00 (Total Tuition Fee)

International Student

• RM 8,450.00 (Per Semester)
• RM 50,700.00 (Total Tuition Fee)

* Fees shown are the tuition fees only.
** Fees shown are not inclusive of visa processing fee (international students).
*** Fees and charges are subject to Malaysian Sales and Service Tax (SST) at the prevailing rate of 6%. SST implementation.
**** Fees shown are correct at time of publication and subject to change without prior notice.