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Master of Business Administration (Entrepreneurship)

Program Learning Outcomes

Overview

The aims of Master of Business Administration (Entrepreneurship) are to provide graduates with the advanced knowledge and skills in entrepreneurship, marketing, finance, organizational behaviour and general business management.

Programme Educational Objectives (PEOs)
  • PEO 1: UniKL graduates who are capable to demonstrate mastery of theoretical and practical knowledge in business and entrepreneurship.
  • PEO 2: UniKL graduates who are capable to possess comprehensive managerial and entrepreneurial skills to perform effectively and responsibly in ibusiness organisations using different approaches.
  • PEO 3: UniKL graduates who are capable to use a broad range of digital applications and analytical techniques to support business and marketing functions.
  • PEO 4: UniKL graduates who are capable to demonstrate teamwork, leadership, interpersonal communication, creativity, ethical standard and innovation skills.
  • PEO 5: UniKL graduates who are capable to commit and seek learning for continuous development.
Programme Learning Outcomes (PLOs)
  • PLO 1: Evaluate theories and concepts in business and entrepreneurship.
  • PLO 2: Resolve complex problems by providing recommendations to business and entrepreneurship organisations.
  • PLO 3: Organise complex tasks/operations ethically and flexibly within business and entrepreneurship organisation.
  • PLO 4: Demonstrate effective and cogent written and oral communication and collaborative skills with diverse stakeholders.
  • PLO 5: Demonstrate relevant digital skills for research/work/study.
  • PLO 6: Interpret numerical, qualitative, quantitative and graphical data to support decision making and problem solving in work/study.
  • PLO 7: Display leadership skills and responsibility in managing business and entrepreneurship organisations.
  • PLO 8: Display continuous self improvement for academic and career development.
  • PLO 9: Display entrepreneurship skills in resolving business and entrepreneurship problems.
Programme Structure

Full Time (3 Semesters, 1 – 1/6 Years)

Semester 1
  • Economic Analysis for Business Decisions
  • Financial and Managerial Accounting
  • Entrepreneurial Finance
  • Strategic Management
  • Research Methodology
  • Operations Management
Semester 2
  • Strategic Human Resource Management
  • Strategic Marketing
  • Business Project 1 / Research Project
Semester 3
  • Digital Entrepreneurship
  • Entrepreneurial Decision Making
  • Negotiations and Ethics
  • Business Project 2 / Research Project
  • New Business Venture
  • Change Management

Part Time (6 Semesters, 2 – 3 Years)

Semester 1
  • Economic Analysis for Business Decisions
  • Financial and Managerial Accounting
  • Strategic Management
Semester 2
  • Entrepreneurial Finance
  • Operations Management
Semester 3
  • Strategic Human Resource Management
  • Research Methodology
  • Strategic Marketing
Semester 4
  • Digital Entrepreneurship
  • Entrepreneurial Decision Making
  • Business Project 1 / Research Project
Semester 5
  • Negotiations and Ethics
Semester 6
  • Business Project 2 / Research Project
  • New Business Venture
  • Change Management
Career Information

Career Paths for MBA Entrepreneurship Graduates:

1. Entrepreneur / Startup Founder
Launch your own business (physical or digital)
Lead innovation in products or services
Create scalable ventures with funding or bootstrap

2. Intrapreneur (Corporate Entrepreneur)
Drive innovation within existing companies
Lead digital transformation or new product development
Suitable for roles like: Innovation Manager, Corporate Strategy Lead

3. Business Development & Strategy
Identify market opportunities
Roles: Business Development Manager, Strategic Growth Analyst

4. SME Consultant / Business Coach
Advise startups and SMEs on strategy, finance, and digital growth
Freelance or work with agencies like MARA, SME Corp, etc.

5. E-commerce & Digital Business Owner
Run online stores, dropshipping businesses, or digital platforms
Leverage your Digital Entrepreneurship and Marketing skills

6. Venture Capital & Startup Ecosystem
Work with accelerators, incubators, or VC firms
Roles: Startup Scout, Investment Analyst, Program Manager

Entry Requirements

i. A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; OR

ii. A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment****; OR

iii. A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience*****, subject to a rigorous internal assessment****; OR

iv. A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses******; OR

v. Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

English Competency Requirement (International Student)

Minimum Band 4 in MUET OR equivalent to CEFR (Mid B2)

International Student
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Tuition Fee

Malaysian Students:
RM 6,930.00 (Per Semester)
RM 41,580.00 (Total Tuition Fee)

International Students:
RM 9,000.00 (Per Semester)
RM 54,000.00 (Total Tuition Fee)
* Fees shown are the tuition fees only.
** Fees shown are not inclusive of visa processing fee (international students).
*** Fees and charges are subject to Malaysian Sales and Service Tax (SST) at the prevailing rate of 6%. SST implementation.
**** Fees shown are correct at time of publication and subject to change without prior notice.

Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.

Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.

Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.

Programme

Semester 1 Credits Number
Rhetoric & the Public Sphere 4 ESTU 203
Communication & Everyday Life 2 ESTU 340
Critical & Rhetorical Methods 4 ESTU 657
Semester 2 Credits Number
Relational Communication 4 ESTU 768
Public Relations Campaigns 4 ESTU 432
Rhetoric of Social Movements 2 ESTU 873

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