Bachelor in Fashion Design with Marketing (Honours)

Overview

The Bachelor in Fashion Design with Marketing (Honours) program is a three-year program that includes 120 credit. It is designed for individuals passionate about arts and design, providing a balanced education in theory and practical skills. The program focuses on important areas of the fashion industry like Fashion Design, Fashion Branding, Fashion Marketing, Consumer Behavior and Fashion Manufacturing. By studying these areas, students gain the skills and knowledge needed to succeed in the dynamic fashion field.

At the end of this program, students will be able to explain design concepts, theories, and principles in their area of study. They will also acquire the skills to source and process data using appropriate digital applications, analyze and apply information to solve problems, and develop their skills for lifelong learning and effective communication in responsible ways. These competencies will enable graduates to pursue various career opportunities within the fashion industry.

Programme Educational Objectives (PEOs)

PEO1:
UniKL graduates who are proficient to analyse and relate broad knowledge of design concepts and principles to practices incorporating technical skills in Fashion Design with Marketing.
PEO2:
UniKL graduates who are proficient to commit to take responsibility and deliver assigned tasks when leading, interacting, and communicating with peers and stakeholders while ensuring ethical practices and oriented towards sustainable development goals.
PEO3:
UniKL graduates who are proficient to demonstrate technical competency in the innovative and creative use of digital technology and numerical techniques in Fashion Design with Marketing.
PEO4:
UniKL graduates who are proficient to commit to life-long learning and exhibit entrepreneurial skills for academic and career advancement in relevant industries.

Programme Learning Outcomes (PLOs)

PLO1:
Interpret and apply knowledge and skills including the use of numeracy techniques in relevant areas in Fashion Design with Marketing effectively for innovative practices.
PLO2:
Critically analyse historical, contextual, conceptual theories, and ethical judgement in Fashion Design with Marketing practice.
PLO3:
Create and conceive ideation and innovation for the practise areas of Fashion Design with Marketing.
PLO4:
Articulate and communicate ideas and concepts comprehensively in visual, written, and oral engagements.
PLO5:
Execute design concepts and cost analysis through the use of digital and other technologies for effective delivery.
PLO6:
Construct a portfolio for Fashion Design with Marketing field, through reflectivity, reviews, and evaluations.
PLO7:
Communicate and interact with experts, peers, clients, superiors, and society under work and organisational related environment for the development of Fashion Design with Marketing.
PLO8:
Demonstrate leadership and accountability with a commitment to professional and ethical practices including adherence to legal requirements in executing instructions related to the job and organisational functions.
PLO9:
Demonstrate commitment to lifelong learning for academic and career development and entrepreneurial mindset in the applications of Fashion Design with Marketing.

Programme Structure (Full-Time January Intake)

Semester 1

Fundamental English
Falsafah dan Isu Semasa
Bahasa Melayu Komunikasi 2
Isu-isu Kontemporari Muslim di Malaysia
Culture and Lifestyle in Malaysia 2
Professional English 1
Basic Pattern Garment & Construction
Fashion Culture and History
Fundamental of Fashion Drawing
Introduction To Fashion Marketing

Semester 2

Penghayatan Etika dan Peradaban
Philosophy and Current Issues / Penghayatan Etika dan Peradaban
Digital Technology
Fashion Illustration

Semester 3

Professional English 2
CAD For Fashion
Fashion Design Practice 1
Intermediate Pattern Garment & Construction
Fashion Consumer Behaviour
Digital Marketing

Semester 4

Foreign Language 1
Textile Studies
Advanced Pattern & Garment Construction
Fashion Design Practice 2
Visual Merchandising
Fashion Marketing Management

Semester 5

Technopreneurship
Advertising & Promotion
Fashion Retailing

Semester 6

Co-Curriculum (Community Service 2)
Innovation Management
Foreign Language 2
Fashion Communication
Garment Design and Production Management
Fashion Event Management
Fashion Research Project

Semester 7

Final Year Project for Fashion Design
Fashion Brand and Management
Fashion Journalism
Seminar in Fashion Marketing
Service Marketing

Semester 8

Industrial Training

Co-Curriculum

Co-Curriculum
Career Guidance 2
Culture 2
Rakan Masjid 2
Siswa Siswi Bomba & Penyelamat 2
Sports Management 2
Personal Financial Management 2
Askar Wataniah
Integriti dan Anti-Rasuah

Foreign Language

Mandarin 1
Italian Language 1
Mandarin 2
Italian Language 2

Programme Structure (Full-Time September Intake)

Semester 1

Fundamental English
Falsafah dan Isu Semasa
Bahasa Melayu Komunikasi 2
Isu-isu Kontemporari Muslim di Malaysia
Culture and Lifestyle in Malaysia 2
Basic Pattern & Garment Construction
Professional English 1
Fashion Culture and History
Fundamental of Fashion Drawing
Introduction To Fashion Marketing

Semester 2

Professional English 2
CAD For Fashion
Fashion Design Practice 1
Intermediate Pattern & Garment Construction
Digital Marketing
Fashion Consumer Behaviour

Semester 3

Penghayatan Etika dan Peradaban
Philosophy and Current Issues / Penghayatan Etika dan Peradaban
Digital Technology
Fashion Illustration

Semester 4

Foreign Language 1
Textile Studies
Visual Merchandising
Fashion Marketing Management
Advanced Pattern Garment & Construction
Fashion Design Practice 2

Semester 5

Co-Curriculum (Community Service 2)
Technopreneurship
Foreign Language 2
Fashion Communication
Garment Design and Production Management
Fashion Event Management
Fashion Retailing

Semester 6

Innovation Management
Advertising & Promotion
Fashion Research Project

Semester 7

Final Year Project for Fashion Design
Fashion Brand and Management
Seminar in Fashion Marketing
Fashion Journalism
Service Marketing

Semester 8

Industrial Training

Co-Curriculum

Co-Curriculum
Career Guidance 2
Culture 2
Rakan Masjid 2
Siswa Siswi Bomba & Penyelamat 2
Sports Management 2
Personal Financial Management 2
Askar Wataniah
Integriti dan Anti-Rasuah

Foreign Language

Mandarin 1
Italian Language 1
Mandarin 2
Italian Language 2

Career Information

Fashion Designer
Pattern Maker
Fashion Forecaster
Fashion Marketing
Fashion Retail/Buyer
Events Management
Fashion Producer
Fashion Journalist
Costume Designer
Fashion Entrepreneurs
Fashion Merchandisers
Retailer

Entry Requirements: Local Student

A pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects, or its equivalent; OR
A pass in STAM with a minimum grade of Jayyid, or its equivalent; OR
A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00, or its equivalent; OR
A Diploma (Level 4, MQF) with a minimum CGPA of 2.00, or its equivalent; OR
A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to Senate / Academic Board’s approval;
A pass in DKM / DLKM / DVM with a minimum CGPA of 2.00 and at least two (2) years working experience in a related discipline;
Other relevant equivalent qualifications recognised by the Malaysian Government. AND Pass an interview OR submission of portfolio determined by the HEP as required.

International Student

Achieve a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.

Note:
* Refer to Surat JPT/GS 1000/630 Jld.3 (12), 6 Mac 2023 – Syarat Kompetensi Bahasa Inggeris kepada Pelajar Institusi Pendidikan Tinggi-Swasta (IPTS).

International Student
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Tuition Fee: Local Student

RM 10,000.00 (Per Semester)
RM 20,000.00 (Per Year)

International Student

RM 13,000.00 (Per Semester)
RM 26,000.00 (Per Year)

* Fees shown are the tuition fees only.
** Fees shown are not inclusive of visa processing fee (international students).
*** Fees and charges are subject to Malaysian Sales and Service Tax (SST) at the prevailing rate of 6%. SST implementation .
**** Fees shown are correct at time of publication and subject to change without prior notice.

Program Learning Outcomes

Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.

Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.

Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.