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* All information is provided by CQA.
* All information is correct at the time of publication. UniKL reserves the right to make changes to the programmes offered and its content without prior notice. Programmes will be offered subject to MQA approval.

Bachelor of Business Administration in Marketing (Honours)

Sarjana Muda Pentadbiran Perniagaan Pemasaran (Kepujian)

The BBA (Hons.) in Marketing programme aims to provide an internationally recognized degree in marketing to produce graduates with functional marketing skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behavior.



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Programme Learning Outcomes (PLOs)

Majors in business administration will be able to:

  • PLO 1
    Are knowledgeable, competent and innovative who will contribute towards the requirement of the human capital in the field of marketing and retail management to meet the demand in the related industries.
  • PLO 2
    Have effective leadership qualities to support their roles in marketing and retailing management activities.
  • PLO 3
    Are committed to the importance of lifelong learning and continuous improvement.
  • PLO 4
    Practice professionalism with ethics and social responsibility.
  • PLO 5
    Are capable of embarking on business and technopreneurial activities.

 

Career Information

  • Sales Representative
  • Marketing Specialist
  • Public Relations Specialist

 

Semester 1
  • Writing for Academic Purpose
  • Principles of Economics
  • Principles of Accounting
  • Business Mathematics
  • Business Communication
  • Principles of Management

Semester 2
  • Isu-isu Kontemporari Muslim di Malaysia / Culture and Lifestyle in Malaysia *
  • Business Ethics and Corporate Governance
  • Mandarin I
  • Co-curriculum I

Semester 3
  • Retail Management
  • Finance I
  • Principles of Marketing
  • Organisation Behaviour
  • Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2 **
  • Business Statistics

Semester 4
  • Advertising & Promotion Strategy
  • Consumer Behavior
  • Management Information System
  • Business Law
  • Technopreneurship
  • Elective 1

Semester 5
  • Hubungan Etnik / Pengajian Malaysia 3 *
  • E-Marketing
  • Innovation Management
  • Mandarin 2

Semester 6
  • Retail Merchandising Management
  • Customer Relationship Management
  • Marketing Strategy
  • Marketing Management
  • Elective 2
  • Elective 3

Semester 7
  • Sales Management
  • Pricing Strategy & Tactics
  • Marketing Channels Management
  • Marketing Research
  • Personal Selling
  • Elective 4

Semester 8
  • Seminar
  • Elective 5
  • Elective 6

Semester 9
  • Internship

Quick Points

Campus:
UniKL Business School

Status Programme:
Accredited

Programme Code:
JPT/BPP(R/345/6/0411)10/18 (MQA/FA2817)

Specialisation:
Business, Entrepreneurship & Islamic Finance

Study Level:
Bachelor Degree

Intake:
January & September Only

Duration:
3 years

MARKETING, STUDENT RECRUITMENT & ADMISSION DIVISION (MeSRA)
Universiti Kuala Lumpur
Level 3, 1016, Jalan Sultan Ismail,
50250 Kuala Lumpur
Tel: +603 - 2175 4422 / 4031 / 5408
Mobile: +6011 - 2076 8869
Fax: +603 - 2175 4446
Email: marketing@unikl.edu.my

 

 

UNIVERSITI KUALA LUMPUR

1016, Jalan Sultan Ismail,
50250 Kuala Lumpur

+603 - 2175 4000

+603 - 2175 4001

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