The programme aims to provide an internationally recognised degree in marketing as well as to produce graduates with functional marketing and business skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, innovative, socially responsible and good team players who are nationalistic yet global in outlook and behaviour.

Programme Education Objectives (PEOs)

• PEO 1:
  UniKL graduates who are knowledgeable, competent and innovative.
• PEO 2:
  UniKL graduates who are effective leaders with teamwork skills, as well as verbal and non-verbal interpersonal communication skills.
• PEO 3:
  UniKL graduates who are committed towards the importance of lifelong learning and continuous improvement.
• PEO 4:
  UniKL graduates who are professional, ethical, and socially responsible.
• PEO 5:
  UniKL graduates who are capable of embarking on business and technopreneurial activities.

Programme Learning Outcomes (PLOs)

• PLO 1:  
  Understanding marketing theories and concepts in marketing studies.
• PLO 2:
  Communicate creative and innovative ideas in marketing effectively.
• PLO 3:
  Apply critical thinking skills in decision making in marketing.
• PLO 4:
  Demonstrate innovative marketing skills.
• PLO 5:
  Demonstrate leadership, teamwork, communication and social skills in accordance with ethical and legal practices.
• PLO 6: 
  Apply the marketing knowledge and principles of lifelong learning in their academic and career development.