* All information is provided by CQA.
* All information is correct at the time of publication. UniKL reserves the right to make changes to the programmes offered and its content without prior notice. Programmes will be offered subject to MQA approval.

Bachelor of Business Administration in Marketing (Honours)

Sarjana Muda Pentadbiran Perniagaan Pemasaran (Kepujian)

With our program we aim to provide an internationally recognised degree in marketing and to produce graduates with functional marketing and business skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behaviour.

Programme Education Objectives (PEOs)
Majors in business administration will be able to:

  • PEO 1:
    To produce graduates who are knowledgeable, competent and innovative who will contribute towards the requirement of the human capital in the field of marketing and business management to meet the demand in the related industries.
  • PEO 2:
    To produce graduates who have effective leadership qualities to support their roles in marketing management activities.
  • PEO 3:
    To produce graduates who are committed to the importance of lifelong learning and continuous improvement.
  • PEO 4:
    To produce graduates who practice professionalism with ethics and social responsibility.
  • PEO 5:
    To produce graduates who are capable of embarking on business and technopreneurial activities


Programme Learning Outcomes (PLOs)

  • PLO 1:  
    Apply marketing and business management knowledge, and entrepreneurship skills in business related activities.
  • PLO 2:
    Demonstrate understanding of knowledge on marketing management, business practices and technology entrepreneurial competencies.
  • PLO 3:
    Demonstrate the ability to clearly explain the significance of marketing and business management in economic development
  • PLO 4:
    Relate to the importance of ethical awareness and quality standards in functioning effectively as an individual, as a member or leader in diverse team, and as an entrepreneur.
  • PLO 5:
    Demonstrate understanding and practice of marketing in challenging and competitive environment or working context.
  • PLO 6: 
    Develop concepts for evaluating marketing and business management strategies, and be able to articulate the processes from lifestyle ventures to high-potential enterprises.
  • PLO 7:
    Communicate effectively with others the implications of management decisions and other entrepreneurial activities that may affect anyone in any particular context.
  • PLO 8:
    Demonstrate the understanding of the key aspects of managing and orchestrating marketing and business management activities, in particular to impeding crises and to achieve sustainable competitive advantage.
  • PLO 9:
    Understand the concepts of organizational culture and climate, and how entrepreneurial leaders foster favorable cultures

Career Information

  • Private sector in all core industries
  • Government agencies
  • Educational Institutions
  • Multinational organizations
  • Global business
  • Industrial R & D in related fields
  • Self-employed as an entrepreneurs


Semester 1

  • Writing for Academic Purposes
  • Principles of Economics
  • Principles of Management
  • Financial Accounting
  • Business Mathematics
  • Business Communication

Semester 2

  • Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
  • Business Ethics and Corporate Governance
  • Mandarin 1
  • Co-Curriculum

Semester 3

  • Retail Management
  • Finance I
  • Principles of Marketing
  • Organisational Behaviour
  • Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
  • Business Statistics

Semester 4

  • Advertising&Promotion Strategy
  • Consumer Behavior
  • Management Information System
  • Business Law
  • Technopreneurship
  • Elective 1

Semester 5

  • Hubungan Etnik / Pengajian Malaysia 3**
  • E-Marketing
  • Innovation Management
  • Mandarin 2

Semester 6

  • Retail Merchandising Management
  • Customer Relationship Management
  • Marketing Strategy
  • Marketing Management
  • Elective 2
  • Elective 3

Semester 7

  • Sales Management
  • Pricing Strategy & Tactics
  • Marketing Channels Management
  • Marketing Research
  • Personal selling
  • Elective 4

Semester 8

  • Seminar
  • Elective 5
  • Elective 6

Semester 9



  • Human Resource Management
  • Small Business Management
  • Strategic Management
  • Creative Problem-Solving
  • Operation Management
  • Supply Chain Management

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Quick Points

UniKL Business School

Status Programme:

Programme Code:
JPT/BPP/R/345/6/0411/10/23 (MQA / FA2817)

Management And Administration

Study Level:
Bachelor Degree

Jan / July / Sept.

3 years

For further enquiries, please contact us at:​
Universiti Kuala Lumpur
Level 3, 1016, Jalan Sultan Ismail, 50250 Kuala Lumpur
Tel: +603 – 2175 4422 / 4031 / 5408
Mobile: +6011-56938263 or +6011-59656805
Fax: +603 – 2175 4446


1016, Jalan Sultan Ismail,
50250 Kuala Lumpur

+603 - 2175 4000

+603 - 2175 4001


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