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Master in Creative Digital Media

Program Learning Outcomes

Programme Overview

This Master program is designed to meet the growing demand for emerging professionals with expertise in a strongly integrated manner, of Multimedia with specialization in visual communication, digital media production, web technologies, computer animation and human-computer interaction. This expertise is needed for the fast-growing field of digital media and also due to demands for creative contents. This is in-line with MDeC’s recommendation where Animation/Visual Effects and New Media Development/Film are the key new courses to be introduced within the Creative Multimedia cluster.

Programme Educational Objectives (PEOs)
  • PEO1: Compare and integrate advanced and in-depth knowledge of practice/research in the relevant fields of Creative Multimedia Technology.
  • PEO2: Adapt to relevant issues and challenges in leading, interacting and communicating with peers and stakeholders while ensuring ethical practices.
  • PEO3: Manage and adapt proficiently to a wide range of digital technologies and recommend the necessary numerical techniques in providing an innovative solution to the industry.
  • PEO4: Organise resources for life-long learning and adapt skills, leveraging on innovation for entrepreneurship, towards successful academic and career advancement in the relevant industries.
Programme Learning Outcomes (PLOs)
  • PLO1: Integrate advanced and multi-disciplinary knowledge related to practices and issues in Creative Multimedia Technology.
  • PLO2: Create, conceive ideation and digital innovation for the advancement of knowledge in the practice areas of Creative Multimedia Technology, with maintained objectivity for new ideas.
  • PLO3: Adapt advanced skills in practice-based, practice-led research, and research methodology in documentation, description, appraisals, and empirical analysis of evidence and problems.
  • PLO4: Create, construct, communicate and interact with ideas that are at the forefront of their area of specialisation.
  • PLO5: Design and promote innovative portfolio, practice or research incorporating socio-cultural issues and industry needs through appropriate Creative Multimedia Technology approach.
  • PLO6: Demonstrate interpersonal, managerial and leadership skills with a commitment to professional and ethical practices in delivering innovative or creative services and / or conducting exploratory research.
  • PLO7: Proficient use of digital technology and other applied technologies and numeracy skill applications to enhance study, research, work and / or practices.
  • PLO8: Demonstrate commitment to continuing professional development for academic and career advancement and an entrepreneurial mind set in the application of Creative Multimedia Technology.
Areas of Research
  • Interactive Technology Creativity Applications
  • Interactive New Media and Visual Communications
  • Web Designer and Graphic Arts and Design
  • Games Animator and Director
  • Film Animator and Creative Artist
  • Film Making and Story Lining
  • Digital Art / Fine Digital Artist with Software Technology Media
  • Creative Production House and Applications
  • Courseware Designer and Developer
  • Multimedia Instructional Designer
  • Creative Video Artist and Expertise
  • Creative Digital Photography Artist and Expertise
  • Creative Contents
Career Paths
  • Web / Creative Designer / Developer
  • Graphic / Digital Designer
  • Creative Entrepreneurs
  • Digital Contents Developer
  • Film Producer / Script Writer
  • Film Production House
  • Government Officer
  • E-learning Teacher / Lecturer
Entry Requirements
  • A Bachelor’s degree (Level 6, MQF) in Computing or related fields with a minimum CGPA of 3.00, as accepted by the HEP Senate; OR
  • A Bachelor’s degree (Level 6, MQF) in Computing or related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 3.00 can be accepted subject to a thorough rigorous assessment as determined by the HEP; OR
  • A Bachelor’s degree (Level 6, MQF) in Non-Computing field with a minimum CGPA of 2.50 can be accepted subject to a thorough rigorous assessment to identify the appropriate prerequisite courses that are equivalent to their working experience in Computing or related fields; OR
  • A Bachelor’s degree (Level 6, MQF) in Non-Computing field with a minimum CGPA of 2.50 can be accepted subject to appropriate prerequisite courses; OR
  • Other qualifications equivalent to a Bachelor’s degree (Level 6, MQF) in Computing or related fields recognised by the Government of Malaysia must fulfil the requirement on item i or ii.
International Students:
  • Minimum requirement IELTS 5.0 or Equivalent.
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Fee:

Malaysian Students:

Full Time:
RM 1,880.00 (Per Semester)
RM 3,760.00 (Per Year)

Part Time:
RM 1,250.00 (Per Semester)
RM 2,500.00 (Per Year)

International Students:

Full Time:
RM 2,500.00 (Per Semester)
RM 5,000.00 (Per Year)


* Fees shown are the tuition fees only
** Fees shown are not inclusive of visa processing fee (international students)
*** Fees and charges are subject to Malaysian Sales and Service Tax (SST) at the prevailing rate of 6%. SST implementation.
**** Fees shown are correct at time of publication and subject to change without prior notice.

Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.

Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.

Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.

Programme

Semester 1 Credits Number
Rhetoric & the Public Sphere 4 ESTU 203
Communication & Everyday Life 2 ESTU 340
Critical & Rhetorical Methods 4 ESTU 657
Semester 2 Credits Number
Relational Communication 4 ESTU 768
Public Relations Campaigns 4 ESTU 432
Rhetoric of Social Movements 2 ESTU 873

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