fbpx

* All information is provided by CQA.
* All information is correct at the time of publication. UniKL reserves the right to make changes to the programmes offered and its content without prior notice. Programmes will be offered subject to MQA approval.

Bachelor of Business Administration (Hons) in Management and Entrepreneurship

Sarjana Muda Pentadbiran Perniagaan (Kepujian) Pengurusan dan Keusahawanan

The BBA (Hons.) in Management and Entrepreneurship programme aims to provide an internationally recognised degree in management and entrepreneurship to produce graduates with functional management skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behaviour.


Programme Aims
With our program we aim to provide an internationally recognised degree in management and entrepreneurship to produce graduates with functional management skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behaviour.


Programme Educational Objectives (PEOs)

  • PEO 1:
    To produce graduates who are professional, knowledgeable, competent and innovative in management and entrepreneurship.
  • PEO 2:
    To produce graduates who possess strong communication and leadership skills to enable them to work well in a team.
  • PEO 3:
    To produce graduates who appreciate and are committed towards lifelong learning and continuous improvement especially, but not limited to, the fields of management and entrepreneurship.
  • PEO 4:
    To produce graduates who have high integrity, strong ethics, high commitment and social responsibility.
  • PEO 5:
    To produce graduates who are capable of starting, growing and sustaining entrepreneurial ventures, and those who are able to work equipped with strong entrepreneurial and intrapreneurial skills


Programme Learning Outcomes (PL
Os)

  • PLO 1 :
    Apply knowledge of principles and fundamentals of management and entrepreneurship.
  • PLO 2 :
    Identify, analyse and solve problems using appropriate management methods, approaches, techniques, models and frameworks as well as suitable creative problem solving techniques.
  • PLO 3 :
    Identify, describe and assess entrepreneurial opportunities to develop suitable business models and plans.
  • PLO 4 :
    Conduct research and investigate problems and issues relating to the fields of management and entrepreneurship.
  • PLO 5 :
    Utilise suitable ICT tools as enablers for management and entrepreneurial activities.
  • PLO 6 :
    Function effectively and responsibly as an individual, and as a member or leader of the business community at the local, national and international levels.
  • PLO 7:
    Communicate effectively, orally and in writing, ideas and knowledge relating to the application and theories of management and entrepreneurship.
  • PLO 8 :
    Demonstrate understanding of the societal, ethical, political, environmental, legal, technological and cultural issues pertaining to management and entrepreneurship to achieve sustainability in practice
  • PLO 9 :
    Demonstrate the need for and importance of independent and lifelong learning.

Career Information The following represents a sample of the internships and jobs that current students and recent graduates have reported.  

  • Graduates of this degree may find employment in any industry including government and private sectors as:

    • Business Owner
    • Business Executive
    • Business Analyst
    • Business Consultant
    • Business Adviser
    • Sales Executive/Specialist
    • Marketing Coordinator
    • Product and market analyst
    • HR Executive
    • Administrative Officer

    Graduates will also be able to pursue further studies in Business and Management fields.

Semester 1
  • Writing for Academic Purposes
  • Principles of Economics
  • Principles of Management
  • Financial Accounting
  • Business Mathematics
  • Business Communication


Semester 2
  • Creative Problem Solving
  • Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
  • Mandarin 1
  • Co-Curriculum


Semester 3
  • Entrepreneurship
  • Marketing Management
  • Finance I
  • Organisational Behaviour
  • Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
  • Business Statistics


Semester 4
  • Business Ethics and Corporate Governance
  • Management Information System
  • Human Resource Management
  • Business Law
  • Finance 2
  • Technopreneurship


Semester 5
  • Hubungan Etnik / Pengajian Malaysia 3**
  • Mandarin 2
  • Innovation Management
  • Elective 1


Semester 6
  • Social Entrepreneurship
  • Business Plans
  • E-Marketing
  • Business Research Methods
  • Supply Chain Management
  • Elective 2


Semester 7
  • Strategic Management
  • Leadership
  • Franchise Business Management
  • International Entrepreneurship
  • Management Accounting


Semester 8
  • Elective 3
  • Elective 4
  • Seminar


Semester 9
  • Internship


Electives
  • Aligning business and information technology
  • Company Law
  • Economics of Innovation and Entrepreneurship
  • Enabling Technologies for Competitive Success
  • Entrepreneurship and Digital Commerce
  • Sales Management
  • Small Business Management
  • Technological Innovation in Entrepereneurial Ventures

Click for more detail

Quick Points

Institutes:
UniKL Business School

Status Programme:
Accredited

Programme Code:
JPT/BPP(R/345/6/0021)01/21 (MQA/FA0203)

Specialisation:
Management and Administration

Study Level:
Bachelor Degree

Intake:
JAN / JULY / SEPT

Duration:
3 years

MARKETING, STUDENT RECRUITMENT & ADMISSION DIVISION (MeSRA)
Universiti Kuala Lumpur
Level 3, 1016, Jalan Sultan Ismail,
50250 Kuala Lumpur
Tel: +603 - 2175 4422 / 4031 / 5408
Mobile: +6011 - 596 56805
Fax: +603 - 2175 4446
Email: marketing@unikl.edu.my

 

 

UNIVERSITI KUALA LUMPUR

1016, Jalan Sultan Ismail,
50250 Kuala Lumpur

+603 - 2175 4000

+603 - 2175 4001

CONNECT WITH #UniKL

UniKL website developed & managed by
Corporate Branding & Strategic Communication
Department (CBSCD)

UniKL